Twisto - BNPL

Twisto is a Czech fintech company offering “Buy Now, Pay Later” (BNPL) services, enabling customers to shop instantly and pay later. I was part of the founding team when the company entered Poland, its first foreign market, in 2018. I handled everything digital: design, development, and marketing, helping to kickstart the brand in a completely new market.

Role

Jack-of-all-trades

Team

Typical startup

6 people

Scope

Product Marketing

Brand Design

Motion Design

UI & Prototyping

Web Development

Data Analytics

Book Now, Pay Later was launched in Polish e-commerce as a new digital payment solution. I focused on the end-to-end user experience, leveraging both design and development skills to ensure seamless interaction with our customers. The main web framework used for our purposes was Django. As with many startups, I wore multiple hats—driving brand awareness through website management, social media design, and performance ads, while also taking part in strategic product planning.

Collaborating closely with the Prague-based product team, I helped develop Twisto’s first unified design system—bridging the visual language across both the product (Twisto mobile app) and brand identity.

At the same time, I created Twisto's official brand book for the Polish market, ensuring consistency across digital, print, and offline channels. This strengthened our brand presence in e-commerce and helped establish Twisto as one of Poland’s leading Buy Now, Pay Later services in 2019.

Request full case study