Schneider Electric

In 2016, I became part of Schneider Electric’s global marketing team, where I helped design and build digital assets seen by audiences around the world (the company is present in over 100 countries). I worked on everything from brand websites and email templates to social media creatives and DTP assets - making sure each piece stayed aligned with campaign goals and brand guidelines.

Role

Marketing & Web Specialist

Team

Marketing Team

5 people

Scope

Product Marketing

Brand Design

DTP Design

Graphic Design

Web Development

Initially, my team depended on resources from other departments for marketing and other projects, but delays were common as their pipelines were full. I decided to take charge of the design work and dive into more complex web development. It gave us the independence we needed to execute projects more quickly.

Thanks to our collaboration with the Creative and Tech departments, I built a solid foundation of best practices and workflows, which I applied in delivering websites, social ads, and other visual content for Schneider Electric and its major brand, APC.

In my front-end work, I used the Bootstrap framework with a few vanilla customizations and worked with Salesforce as the core CMS. I also partnered with Dominik Bryński, our graphic designer, to produce various DTP assets that were key to the campaigns.

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