Docplanner Websites

Beyond its core services like Marketplace, SaaS, and mobile apps, Docplanner maintains the Global Web area, responsible for crafting web experiences that drive leads, boost marketing efforts, and strengthen brand presence. I joined this team in 2020 as a Web Developer, focusing on front-end and technical implementation.

Role

Web Developer

Team

Global Web

6 people

Scope

Web Development

UX Testing

Design System

Data Analytics

Documentation

In partnership with David Ferreira, our brand designer, I led the creation of the first comprehensive Web UI kit. This design system was the foundation for building and managing hundreds of websites and landing pages for doctors and specialists across 13 countries, where Docplanner currently operates. My mission was to blend my love for web development and design systems with a passion for great user experience. I wanted to build something that was not only robust and scalable but also super easy for our local content teams to use.

Once the UI Kit design part was complete, I brought the whole system to life inside the HubSpot CMS, creating a bridge between our design system and the needs of our internal marketing teams.

This setup was one of the biggest improvements introduced for the Global Web team in the company. It let our teams quickly build new pages with tons of flexibility, all while keeping our brand look and feel consistent everywhere.

Besides it, I was also responsible for more complex web services, such as our main corporate site and career pages, which were custom-built using technologies like Vue.js, Nuxt, Twig, and Symfony.

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